Presentation of new products from Effie 🎉 February 16 at 11:00 Registration 🤟

From Retail Chaos to Operational Clarity

Do it with effie — an AI-powered platform that ensures compliance with standards and agreements in retail.

How Much Lack of Control of Retail Outlets Costs You

60%
Of retail outlets fail to maintain standards when scaling
Up to 12%
Of lost revenue is the result of poor on-shelf availability
Up to 45%
Of lost revenue is due to employee errors at each retail outlet
15%
Of profit is lost due to lack of scalable execution processes

Powering Execution for the World’s Top CPG and Retail Brands

Trusted by the world’s top teams.

Ecosoft is Ukraine’s leading water filter manufacturer and market trendsetter with almost 35 years of experience.

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Effie allowed us to monitor all processes, from setting tasks to monitoring their implementation. With her help, we improved the results in many respects.
— Denys Savysko, Business Unit Head at Coca-Cola Beverages Ukraine

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Bon Boisson Beverages has been Ukraine’s largest manufacturer of mineral waters and soft drinks since 1997.

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How Effie Empowers Retail Outlets

Streamlined Growth without Loss of Control

Effie digitizes standards and processes, enabling you to quickly integrate new stores into system with real-time oversight and consistent compliance – reducing operational risks and maintaining high-quality standards.

Increased Sales through Superior Shelf Management

Effie’s AI-driven photo recognition ensures products are correctly displayed, promotions are executed properly, and shelves remain stocked as intended. This eliminates revenue loss from out-of-stock items and poor shelf execution, boosting sales of key products by up to 10%.

Enhanced Team Productivity and Reduced Employee Error

With built-in training and intuitive mobile tools, effie quickly integrates new employees, significantly reduces human errors, and fosters consistent, disciplined performance across all locations. As a result, up to 95% of tasks are executed correctly from day one.

Scalable Business Operations with Minimal Resources

Effie centralizes management and standardizes operations, providing complete visibility without the traditional heavy overhead. You move away from manual processes, spreadsheet reporting, and subjective audits toward reliable data-driven decisions, enabling confident, sustainable growth across your retail outlets.

How it Works

  1. Digital Standardization
    Effie digitizes your retail standards, from merchandising rules to promotional guidelines, making them instantly accessible to your entire team via a mobile app.
  2. AI-Powered Shelf Monitoring
    Employees simply take shelf photos or leverage in-store CCTV systems. Effie’s AI automatically checks product availability, correct placement, and compliance with promotions in real-time.
  3. Real-Time Notifications
    When discrepancies occur – such as products missing or shelves incorrectly stocked – Effie sends immediate alerts, prompting timely corrective actions and minimizing lost sales.
  4. Data-Driven Insights
    Effie consolidates information from multiple sources (reports, CCTV, POS data), processes it with advanced AI analytics, and delivers actionable insights directly to your management dashboard.
  5. Continuous Improvement
    Regular analysis of performance data enables your team to identify recurring issues, optimize workflows, enhance compliance, and steadily increase operational efficiency across your retail network.

Reasons to Choose Effie as Strategic Solution

Top efficiency, no additional payments
We provide consumption-based subscriptions with all functionalities included, devoid of extra payments for feedback-based customization
Best in class time-to-value
Our no-code platform adopts new processes and retail execution agreements in less than 1 day, reducing the go-to-market timeline
Always future-ready
Our in-house R&D team constantly integrates new technologies and AI into effie. You’ll never be left behind with an outdated system.

Use cases

Use cases
26.06.2025

Online Product Facing Recognition & Monitoring

Use cases
26.06.2025

Digital Task Assigning and Execution Monitoring

Use cases
17.05.2025

AI-Based Shelf Availability Recognition

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