Grow Sales and Income with Operational Efficiency

Do it with effie — an AI-powered platform that ensures compliance with standards and agreements in retail.

Delivering real results for world-class execution teams

Effie allowed us to monitor all processes, from setting tasks to monitoring their implementation. With her help, we improved the results in many respects.
— Denys Savysko, Head of Business Unit at Coca-Cola Beverages Ukraine.

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Having weighed all the pros and cons of other offers, we recognized effie as the most interesting application on the market. As a result of its implementation, the service met all our needs.
— Andriy Voychuk, Trade Marketer at Ascania FMCG.

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Thanks to effie, we have access to any data — about every employee, every retail chain, every retail outlet, and every type of product — at any moment in time.
— Oleksandr Chernobay, National Director of the Snack Production Group of Companies.

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Effie allowed us to defend our point of view and prove our case in negotiations with retailers. We are not losing sales and are observing positive dynamics: shelves without stockouts, sales growth, and market penetration growth.
— Yevgen Stolyarov, Head of Key Accounts Department, Ecosoft.

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Thanks to effie, our company was able to implement KPIs for merchandising teams based on formalized data, connect merchandiser and manager KPIs with sales results, and approach balanced performance assessment.
— Bezerku Hilarion, Business Process Engineer, Bon Boisson Beverages.

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We gained control and transparency we never had before. Effie transformed our approach to trade marketing from reactive to proactive.
— Igor Pshonovsky, Head of the Sales Development Team at Opillia.

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Issues holding back distribution growth

Up to 25%

Of monthly budgets are wasted on fake visits, duplicated tasks, and manual reports.

Only 30%

Of distributors provide timely, accurate analytics on trade marketing performance.

60%

Of distributors lose their contract within 2 years if the brand doesn’t see clear value.

10%

Of operating profit is lost due to overspending and uncontrolled activities.

How effie empowers distributors

Enhanced Operational Profitability

Effie significantly improves distributor profitability by optimizing daily operations. The system ensures balanced team workloads, optimized routing, and real-time control over tasks and visits. This has helped our clients achieve up to 14.5% operational profit increase within two quarters without expanding their teams.

Transparent Real-Time Promo Control

Effie provides distributors with complete transparency and real-time verification of all promo activities. Every action in-store, such as product placement and promotional materials installation, is captured via photos with timestamps and geolocation. Distributors can confidently demonstrate compliance to manufacturers, reducing report preparation from 5–7 days to less than 1 day.

Strategic Analytical Insights

Effie transforms distributors from operational executors into strategic partners. By analyzing promo effectiveness, effie identifies successful formats, increasing sales performance in targeted locations by up to 18%. Distributors use this data to offer actionable insights and strategic recommendations to manufacturers, solidifying their role as indispensable partners.

Strengthened Brand Partnerships and Trust

Effie ensures every distributor’s action is validated, documented, and instantly reportable to manufacturers. This digital transparency significantly boosts trust and confidence among manufacturers, leading to increased trade budgets (20–30%), prioritized participation in pilot initiatives, and stronger, long-lasting exclusive agreements.

Digital Efficiency and Reduced Costs

Effie’s automated system eliminates manual processes such as Excel spreadsheets, manual data collection, and redundant tasks. This not only saves substantial management hours but also significantly reduces operational expenses. Distributors benefit from a seamless, error-free, and cost-efficient workflow, directly increasing their margins and business sustainability.

How it works

AI-powered field execution

Field teams execute tasks guided by AI Agents via an intuitive mobile app, streamlining processes and ensuring precise implementation of shelf placement, POSM setup, and price checks.
Real-time Image Recognition

Effie leverages advanced image recognition technology (online and offline) to instantly verify product presence, promotional compliance, and merchandising standards, providing real-time insights.
Automatic task and KPI alignment

Effie automatically aligns field activities with defined KPIs, clearly guiding team members toward business-critical outcomes and ensuring optimal productivity.
Automated insights and reporting

Data captured from the field is instantly consolidated into actionable, visual reports, eliminating manual data handling and enabling rapid, informed decisions.
Strategic recommendations from AI analytics

Effie’s AI analyzes in-store data to highlight the most effective promotional activities and merchandising tactics, providing actionable insights that drive continuous improvement and maximize ROI.