For Brands - Effie

Delivering real results for world-class execution teams

Effie allowed us to monitor all processes, from setting tasks to monitoring their implementation. With her help, we improved the results in many respects.
— Denys Savysko, Head of Business Unit at Coca-Cola Beverages Ukraine.

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Having weighed all the pros and cons of other offers, we recognized effie as the most interesting application on the market. As a result of its implementation, the service met all our needs.
— Andriy Voychuk, Trade Marketer at Ascania FMCG.

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Thanks to effie, we have access to any data — about every employee, every retail chain, every retail outlet, and every type of product — at any moment in time.
— Oleksandr Chernobay, National Director of the Snack Production Group of Companies.

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Effie allowed us to defend our point of view and prove our case in negotiations with retailers. We are not losing sales and are observing positive dynamics: shelves without stockouts, sales growth, and market penetration growth.
— Yevgen Stolyarov, Head of Key Accounts Department, Ecosoft.

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Thanks to effie, our company was able to implement KPIs for merchandising teams based on formalized data, connect merchandiser and manager KPIs with sales results, and approach balanced performance assessment.
— Bezerku Hilarion, Business Process Engineer, Bon Boisson Beverages.

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We gained control and transparency we never had before. Effie transformed our approach to trade marketing from reactive to proactive.
— Igor Pshonovsky, Head of the Sales Development Team at Opillia.

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How effie aligns brand vision with in-store reality

Guaranteed compliance with retail agreements

Effie tracks every SKU, shelf placement, and promotion in real time – ensuring that what was agreed with the retailer is actually executed in store. No more hidden losses or unverified assumptions.

Transparency across all markets and teams

From direct teams to distributor-managed stores – effie creates a unified control system with real-time visibility and data integrity. You get consistent execution standards, no matter the region or channel.

Maximized return on trade marketing investments

Know which promotions work and where budget is wasted. Effie connects promo spend with in-store execution and real sales impact – so you invest only in what delivers.

Audit readiness and brand governance

Photo confirmation, geolocation, and AI validation ensure that standards are followed. Effie builds an audit trail that protects your brand and strengthens trust with HQ and retailers alike.

Faster insights, better decisions

Effie automates field data collection and turns it into actionable dashboards – allowing brand, sales, and trade teams to act early, fix gaps, and drive execution before opportunities are lost.

How it works

Field standards delivered to every mobile device

Trade marketing tasks, merchandising rules, promotion conditions, and planograms – all pushed instantly to field reps via effie’s mobile app. Teams see exactly what to do, when, and how – no more guesswork.
Execution tracked and verified in real time

Every visit, shelf, and action is logged with time stamps, GPS, and photo proof. AI instantly checks whether the tasks were completed properly – so you get real execution data, not self-reported checklists.
AI-based Image Recognition and data validation

Effie’s computer vision scans shelf photos and validates POSM placement, pricing, planogram compliance, and promo visibility – within seconds. No need for manual review or post-factum audits.
Live dashboards for sales, marketing, and ops

Data from the field flows directly into dashboards – segmented by region, team, SKU, and promotion. AI highlights risks and underperformance, helping managers act fast before problems escalate.
Continuous learning and performance optimization

Effie’s AI learns from field activity and outcomes – surfacing patterns that improve visit planning, KPI setting, and campaign design. You don’t just monitor execution – you improve with every cycle.