How Ukraine’s Largest Mineral Water Manufacturer Achieved 126% Sales Growth in One Month with effie

Thanks to the effie service, our company was able to implement KPIs for merchandising teams based on formalized data, connect merchandiser and manager KPIs with sales results, and approach balanced performance assessment.

— Bezerku Hilarion, Business Process Engineer, Bon Boisson Beverages

About the company

Bon Boisson Beverages has been Ukraine’s largest manufacturer of mineral waters and soft drinks since 1997. The company operates with significant market presence:

• Brand Portfolio: BON BOISSON, Bon Lemon, Miracle Garden, Black, and Kvas Boyarsky
• Market Position: 4th most considerable producer by volume in Ukraine
• Production Capacity: 150 million bottles annually
• Industry Recognition: Ranked in the TOP 5 Largest National Manufacturers

Pre-effie Operations: The company relied on manual merchandising processes with paper-based planograms, limited field team oversight, and reactive approaches to trade marketing challenges. Their merchandising team lacked structured KPIs and real-time reporting capabilities, making it difficult to ensure consistent brand representation across their extensive retail network.

The problem

Bon Boisson Beverages faced critical challenges in field execution that directly impacted their market position and revenue:

Lack of Control and Visibility:

• Merchandisers were using approximately 30% of their work time for personal purposes instead of focusing on assigned tasks
• No real-time visibility into field team activities or store conditions
• Inconsistent execution of merchandising standards across retail locations

Inefficient Processes:

• Merchandisers spent excessive time checking product displays against handwritten, outdated planograms
• Manual processes for order generation, debt management, and promotion execution
• Slow response times to equipment repair requests and compliance issues

Poor Shelf Management:

• Inconsistent product availability on shelves
• Weak control over planogram compliance and brand positioning
• Limited ability to track competitor activities and respond to market changes

Business Impact:

• Missed sales opportunities due to out-of-stock situations
• Ineffective use of marketing budgets and human resources
• Inability to maintain a competitive shelf presence
• Lack of data-driven decision making in trade marketing

How effie solved it

Effie implemented a comprehensive digital transformation of Bon Boisson’s trade marketing operations through:

Effie digitized all planogram management and gave merchandisers mobile access to current layouts. The system automates order generation, promotional tracking, and equipment repair requests. Real-time reporting replaced manual task monitoring.

The platform introduced mobile monitoring for tracking merchandiser activities and route compliance. Field team performance became measurable through advanced analytics. Management gained access to customized dashboards with real-time insights across all levels. Digital planograms became instantly accessible on mobile devices.

The implementation included Assortment Matrix Conformity reports that ensure all SKUs are present according to approved matrices. Store-Check Reports now prioritize retail outlets based on actual compliance issues. KAMs and supervisors became actively involved in assortment matrix management. The system monitors and enhances numerical distribution across all locations.

Results

The transformation delivered immediate and measurable improvements:

Operational Improvements:

• Merchandiser Discipline: Improved by one-third through better monitoring and accountability
• Planogram Compliance: Stricter control and real-time verification
• On-shelf Availability: Significant improvement in product presence
• Data-Driven Decisions: KPIs now based on formalized, real-time data

Long-term Benefits:

• Natural rotation of the merchandising team, leading to higher productivity
• Balanced performance assessment connecting field activities to sales results
• Competitive advantage through comprehensive digital monitoring tools
• Reduced operational chaos and unnecessary expenditures

Further Plans

Bon Boisson Beverages continues to leverage effie’s evolving capabilities. The service receives regular updates and improvements based on client feedback. New features are implemented several times monthly. The system adapts continuously to match the company’s changing business needs.

The company plans enhanced integration with its internal business intelligence systems. Digital planogram capabilities will expand further. Advanced analytics for competitor monitoring and market response are in development.

Bon Boisson maintains a collaborative approach to innovation with effie’s development team. They adopt new merchandising technologies proactively. This partnership helps them retain their position as an industry leader in trade marketing automation.

What makes effie unique

This case study demonstrates effie’s unique capabilities. Effie monitors compliance in real-time without human error. The system detects planogram violations automatically and suggests corrective actions. Store visits are prioritized intelligently based on actual issues rather than guesswork.

The platform verifies data through photos and collects information from retail locations. It integrates seamlessly with existing business processes, and its mobile-first approach ensures that all field teams can easily access the system.

Effie eliminates human errors in monitoring processes. The system deploys rapidly with minimal disruption to daily operations. Each implementation is customized to match specific client workflows and KPIs.

The platform demonstrates immediate sales impact from the first month of use. The solution scales as client needs grow. Innovation continues based on honest feedback from active users.