Turn Field Operations into Measurable Client Success

Do it with effie — an AI-powered platform that ensures compliance with standards and agreements in retail.

Delivering real results for world-class execution teams

Effie allowed us to monitor all processes, from setting tasks to monitoring their implementation. With her help, we improved the results in many respects.
— Denys Savysko, Head of Business Unit at Coca-Cola Beverages Ukraine.

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Having weighed all the pros and cons of other offers, we recognized effie as the most interesting application on the market. As a result of its implementation, the service met all our needs.
— Andriy Voychuk, Trade Marketer at Ascania FMCG.

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Thanks to effie, we have access to any data — about every employee, every retail chain, every retail outlet, and every type of product — at any moment in time.
— Oleksandr Chernobay, National Director of the Snack Production Group of Companies.

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Effie allowed us to defend our point of view and prove our case in negotiations with retailers. We are not losing sales and are observing positive dynamics: shelves without stockouts, sales growth, and market penetration growth.
— Yevgen Stolyarov, Head of Key Accounts Department, Ecosoft.

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Thanks to effie, our company was able to implement KPIs for merchandising teams based on formalized data, connect merchandiser and manager KPIs with sales results, and approach balanced performance assessment.
— Bezerku Hilarion, Business Process Engineer, Bon Boisson Beverages.

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We gained control and transparency we never had before. Effie transformed our approach to trade marketing from reactive to proactive.
— Igor Pshonovsky, Head of the Sales Development Team at Opillia.

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Issues holding back service providers growth

up to 50%
Of operational budgets are spent on field management overhead, rather than direct execution.
25%
Of projects face delays due to slow, manual reporting cycles and lack of real-time insights.
50%
Slower reactions to client updates caused by fragmented communication and outdated processes.
15%
Of client churn is linked to lack of transparency in field execution reporting.

How effie empowers service providers

GUARANTEED EXECUTION QUALITY

Automate field processes, ensure photo-verified compliance with brand guidelines, and deliver consistent, measurable performance across any geography.

TRANSPARENT, REAL-TIME CONTROL

Gain full visibility into task status, resource allocation, and execution quality at every step — with live dashboards and instant reporting.

HIGHER PRODUCTIVITY, LOWER COSTS

Optimize routes, streamline fieldwork, and reduce manual reporting time to achieve more without scaling team sizes.

STRONGER CLIENT TRUST THROUGH PROOF OF WORK

Provide clients with fast, clear evidence of delivery quality, helping them stay confident in your services.

BETTER DATA, SMARTER DECISIONS

Turn field activity data into actionable insights for continuous improvement and stronger commercial outcomes.

How it Works?

  1. Digital task management with real-time mobile execution tracking
    Effie centralizes all field tasks into a single digital environment, giving managers full control and visibility over task assignment, progress, and completion in real time. Mobile-enabled teams receive clear, prioritized tasks directly on their devices, ensuring nothing is missed and every visit delivers measurable results.
  2. AI-powered Image Recognition for task validation
    Our AI-driven Image Recognition technology verifies shelf execution, POS materials, and promotional setups automatically. Field teams simply capture photos, and effie’s AI instantly analyzes them to confirm compliance with brand guidelines — no manual validation required, no room for subjectivity.
  3. Real-time dashboards and instant reporting
    All data collected in the field is visualized through user-friendly dashboards, giving both service providers and their clients full transparency into what’s happening across all locations. Reports are generated automatically, providing immediate access to performance KPIs, compliance rates, and execution insights.
  4. Automated quality control with alerts and insights
    Effie continuously monitors field performance, flagging anomalies, missed tasks, or quality issues in real time. Automated alerts help managers react quickly, while AI-powered insights reveal deeper patterns for ongoing performance improvements — across teams, locations, and projects.
  5. Data consolidation for operational optimization
    Effie integrates data from various sources — field reports, photos, GPS tracking, sales data — into a single structured ecosystem. This consolidated view helps optimize resource allocation, route planning, and operational strategies, enabling service providers to scale more efficiently without losing control.

Reasons to make us your strategic partner

THE LATEST LEVEL OF EFFICIENCY WITHOUT ADDITIONAL PAYMENTS
We provide consumption-based subscriptions 
 with all functionality included
BEST IN CLASS 
TIME-TO-VALUE
No code platform adopts new processes and retail execution agreements for less than 1 day
CUTTING-EDGE TECHNOLOGY STACK
AI agents with Computer Vision and Augmented Reality

Use cases

Use cases
26.06.2025

Online Product Facing Recognition & Monitoring

Use cases
26.06.2025

Digital Task Assigning and Execution Monitoring

Use cases
17.05.2025

AI-Based Shelf Availability Recognition

Request a proposal

Tell us about your operations, and we’ll prepare a proposal aligned with your company scale, field team structure, and stage of expansion.
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