For Retailers

Delivering real results for world-class execution teams

Effie allowed us to monitor all processes, from setting tasks to monitoring their implementation. With her help, we improved the results in many respects.
— Denys Savysko, Head of Business Unit at Coca-Cola Beverages Ukraine.

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Having weighed all the pros and cons of other offers, we recognized effie as the most interesting application on the market. As a result of its implementation, the service met all our needs.
— Andriy Voychuk, Trade Marketer at Ascania FMCG.

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Thanks to effie, we have access to any data — about every employee, every retail chain, every retail outlet, and every type of product — at any moment in time.
— Oleksandr Chernobay, National Director of the Snack Production Group of Companies.

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Effie allowed us to defend our point of view and prove our case in negotiations with retailers. We are not losing sales and are observing positive dynamics: shelves without stockouts, sales growth, and market penetration growth.
— Yevgen Stolyarov, Head of Key Accounts Department, Ecosoft.

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Thanks to effie, our company was able to implement KPIs for merchandising teams based on formalized data, connect merchandiser and manager KPIs with sales results, and approach balanced performance assessment.
— Bezerku Hilarion, Business Process Engineer, Bon Boisson Beverages.

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We gained control and transparency we never had before. Effie transformed our approach to trade marketing from reactive to proactive.
— Igor Pshonovsky, Head of the Sales Development Team at Opillia.

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How effie empowers retail outlets

Streamlined Growth without Loss of Control

Effie digitizes standards and processes, enabling you to quickly integrate new stores into system with real-time oversight and consistent compliance – reducing operational risks and maintaining high-quality standards.

Increased Sales through Superior Shelf Management

Effie’s AI-driven photo recognition ensures products are correctly displayed, promotions are executed properly, and shelves remain stocked as intended. This eliminates revenue loss from out-of-stock items and poor shelf execution, boosting sales of key products by up to 10%.

Enhanced Team Productivity and Reduced Employee Error

With built-in training and intuitive mobile tools, effie quickly integrates new employees, significantly reduces human errors, and fosters consistent, disciplined performance across all locations. As a result, up to 95% of tasks are executed correctly from day one.

Scalable Business Operations with Minimal Resources

Effie centralizes management and standardizes operations, providing complete visibility without the traditional heavy overhead. You move away from manual processes, spreadsheet reporting, and subjective audits toward reliable data-driven decisions, enabling confident, sustainable growth across your retail outlets.

How it works

Digital standardization

Effie digitizes your retail standards, from merchandising rules to promotional guidelines, making them instantly accessible to your entire team via a mobile app.
AI-powered shelf monitoring

Employees simply take shelf photos or leverage in-store CCTV systems. Effie’s AI automatically checks product availability, correct placement, and compliance with promotions in real-time.
Real-time notifications

When discrepancies occur – such as products missing or shelves incorrectly stocked – Effie sends immediate alerts, prompting timely corrective actions and minimizing lost sales.
Data-driven insights

Effie consolidates information from multiple sources (reports, CCTV, POS data), processes it with advanced AI analytics, and delivers actionable insights directly to your management dashboard.
Continuous improvement

Regular analysis of performance data enables your team to identify recurring issues, optimize workflows, enhance compliance, and steadily increase operational efficiency across your retail network.