We Turn Costly Chaos Into Efficient Order

effie is an AI-powered platform that ensures compliance with internal standards and agreements between brands, distributors, and retailers regarding product placement and promotions.

One platform connects all consumer goods players

Brands
Big brands can grow their sales, cut costs, and comply with merchandising budgets
Retailers
Retailers can unlock new revenue streams from manufacturers due to retail agreement compliance
Distributors
Distributors can boost their operational efficiency to sell more and cut extra costs
Service Providers
Service Providers can render excellent execution, top-tier service, and high operational speed

Client stories

Effie allowed us to monitor all processes, from setting tasks to monitoring their implementation. With her help, we improved the results in many respects.
— Denys Savysko, Head of Business Unit at Coca-Cola Beverages Ukraine.

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Having weighed all the pros and cons of other offers, we recognized effie as the most interesting application on the market. As a result of its implementation, the service met all our needs.
— Andriy Voychuk, Trade Marketer at Ascania FMCG.

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Thanks to effie, we have access to any data — about every employee, every retail chain, every retail outlet, and every type of product — at any moment in time.
— Oleksandr Chernobay, National Director of the Snack Production Group of Companies.

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Effie allowed us to defend our point of view and prove our case in negotiations with retailers. We are not losing sales and are observing positive dynamics: shelves without stockouts, sales growth, and market penetration growth.
— Yevgen Stolyarov, Head of Key Accounts Department, Ecosoft.

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Thanks to effie, our company was able to implement KPIs for merchandising teams based on formalized data, connect merchandiser and manager KPIs with sales results, and approach balanced performance assessment.
— Bezerku Hilarion, Business Process Engineer, Bon Boisson Beverages.

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We gained control and transparency we never had before. Effie transformed our approach to trade marketing from reactive to proactive.
— Igor Pshonovsky, Head of the Sales Development Team at Opillia.

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Stay updated on CPG news

Announcements
30.07.2025

Effie is Now Microsoft-Certified Software for Retail AI

Use cases
26.06.2025

Online Product Facing Recognition & Monitoring

Use cases
26.06.2025

Digital Task Assigning and Execution Monitoring